Club pages create repeat traffic
Fans searching a club name are more likely to return for the next kickoff, result, and alert setup.
Team search
Team-specific pages are the long-tail sports SEO play: high-intent fans search club names, then need fixtures, scores, alerts, and context.
Fans searching a club name are more likely to return for the next kickoff, result, and alert setup.
Portland Timbers is a model for expanding into MLS and club-specific pages across covered leagues.
The landing page should move users from a search result into the app, where they can follow the team and enable notifications.
iPhone app
Core scores, Global Football 2026 coverage, alerts, match pages, and Hermes match insights are free without login.